Strava
Directed the creative vision for “Dear Me,” a motivational video designed to inspire everyday athletes to start their journey. Inspired by Nike’s iconic storytelling style, this piece used a narrative voiceover to frame Strava as a partner for anyone building healthier habits — whether training for a marathon or just taking that first step.
Goal
Make Strava feel both motivational & inclusive — not just for runners, but for anyone tracking progress across different sports & fitness levels.Client
StravaRole
Art Director
Additional Creative
Alongside the hero spot, I created sport-specific videos highlighting activities like snowboarding, skiing, and cycling, showing Strava’s versatility beyond running.
To round out the sprint, I designed static assets featuring athletes framed with distance, pace, & time overlays, reinforcing Strava’s data driven side in a bold, simple way.