Rodan + Fields x Ulta

Directed the creative vision for a six-part internal training video series for Ulta employees.

Goal
Create videos that were not only educational — breaking down products & skincare systems across different skin types — but also fresh, lighthearted, & engaging.

Client
Rodan + Fields

Role
Art Director

Process & Approach

I led the creative direction across pre-production, production, & post — writing scripts, building storyboards, collaborating on set design, & guiding our production team to shape the pacing, visuals, and tone for these series of videos.

Storyboard

Part of a six-video internal training series for Ulta employees.