Hibbett

Goal
Directed the creative vision for Hibbett’s “New Year Fits” campaign. The concept pulled inspiration from New York City street style — bold, edgy, & unapologetic. Taken from my own experience living in NYC, I shaped the look & feel to capture that energy & position Hibbett as a culture-forward retailer.

Goal
Give Hibbett’s seasonal campaigns a fresh, stylish edge that would resonate with a younger, fashion-conscious audience while still keeping the product as the focus. The creative needed to balance personality with clarity & highlight new arrivals.

Client
Hibbett

Role
Art Director